Executive Leadership


Matthew B. Rank

Matthew B. Rank is the President and Chief Executive Officer.

Matt has more than 20 years of experience successfully managing organizations and leading people in operations that include established fortune 500 companies and new technology startups. He began his career in sales and marketing rising to general management and senior executive responsibilities overseeing both domestic and international operations. At Boise Cascade Corporation (a fortune 250 company), Matt managed P&L for three business units with $250 million in annual revenue. As the Executive Vice President of the Western US, Asia and Mexico at SIMCO Electronics, he ran 11 testing, calibration and repair laboratories servicing regulated bio-medical, pharmaceutical and medical device manufacturers; as well as high tech electronics and government operations. He was also a co-founder of a SaaS startup providing cloud-based portfolio valuation and analytics to financial institutions.

Matt has a history of building organizations and strategy designed to address specific customer impediments to their operational efficacy, creating new value and strong partnerships that help foster clients', competitive advantage. He cites this customer approach as the core of his leadership and management philosophy.

Matt has been particularly effective as a leader of people, successfully managing teams with varying functional responsibilities including software design, manufacturing, and sales. His high employee retention rates demonstrate sensitivity to cultural fit and an acumen for leading diversified groups to exceptional performance.

Matt holds a Master of Science in Management from Stanford University and a Bachelor of Science degree in Industrial Management from Georgia Institute of Technology, where he attended on a football scholarship.


Jeff Hall

Jeff Hall is Senior Vice President - Quantitative Products.

Jeff was the lead developer and architect of the Allowance and Loss Projection models that have been used successfully in over 300+ due diligences since 2007. Jeff's been with the company for 11 years and brings a unique blend of credit knowledge and quantitative analysis to bear against the problems facing the industry and CRMa clients today. Jeff has led hundreds of loan reviews and due diligence engagements for our clients.

Jeff is also the creator of the CRMA Toolbar underwriting package and assisted in the development of Credit Leader. Prior to his time with the company, he worked for a small community Bank in Tallahassee for 7 years where he began as a teller and worked his way up to Credit Officer, gaining practical hands on experience and an appreciation and deep knowledge of the challenges of community banking.

Jeff received his Bachelor of Science degree in Economics and Mathematics from Florida State University where he studied Economics and Mathematics.


Dan Ayscue

Dan Ayscue is Senior Vice President - Sales.

Dan's responsibilities include CRMa sales and management of the CRMa Loan Review business. Prior to joining CRMa, Dan served as Chief Credit Officer, Chief Financial Officer and President / Chief Executive Officer for Alliance Bank and Trust between the years of 2004 and 2013. Dan was instrumental in the organizational and start-up phase of the Bank as well as secondary capital offerings.

Dan began his career at BB&T where he completed the Commercial Credit Training program in 1990. He then served as Vice President of Commercial Lending for BB&T Financial, in Charlotte NC. As a commercial development officer, Dan was responsible for the development and management of a commercial portfolio within the greater Charlotte metropolitan area. Subsequent to that, Dan was a Group Vice President, Senior Lending Officer for Western North Carolina at SouthTrust Bank, where he oversaw all development and management of the commercial lending portfolio in Western NC.

In 2003, Dan joined the Corporate Lending Group of SouthTrust as Group Vice President, where he focused on the development and management of operating companies with revenues in excess of 50 million dollars. Dan received his Bachelor of Science degree in Business Administration with an emphasis on Banking from Appalachian State University in 1989, where he was ranked first in his major. Dan is a Graduate of the NC Commissioner of Banks Director Program and is a prior instructor at the NC School of Banking, Chapel Hill, NC.


Steven Price

Steve Price is Vice President - Credit Leader.

Steven's responsibilities include client delivery and product planning for the full CRMa Credit Leader Suite. The CRMa Credit Leader Suite is composed of the web-based Credit Leader loan risk grading software, web-based Credit Policy Manual, Toolbar underwriting package and Reporting Portal.

Previously, Steven was an associate with CRMa where he focused on the development and maintenance of loan policy manuals and CRMa Toolbar training. He also has experience as a documentation specialist within the loan review function.

Steven's career began with CRMa in June of 2004. Since that time Steven has participated in over 200 loan reviews and due diligences, including the presentation of findings to executive management and the Board of Directors. In addition to serving in the loan review function, Steven consults with client banks to define and develop lending policies and underwriting guidelines, and provides training to facilitate the implementation of CRMa's policy manual, analytical tools and Credit Leader, CRMa's menu-driven underwriting program.

Steven received his Bachelor of Science in Business Administration degree with a concentration in Organizational Management from East Carolina University in 2003. Subsequent to undergraduate studies, Steven attended Meredith College's graduate program where he received his Bar Association accredited Paralegal Certification. He is a former North Carolina Certified Paralegal.