Executive Leadership


Mark Prior

Mark B. Prior is the President & Chief Executive Officer.

Prior to the merger of CRMa and Upland Analytics, he was the Founder & Chief Executive Officer of Upland Analytics, LLC. He has deep experience in fund management, alternative asset analytics, enterprise level senior management, and strategy formulation/implementation. Additionally, Mark was a co-founder and Chief Investment Officer of a very successful mortgage fund where he developed and actively managed a national real estate distressed debt investment fund that produced a high return on investment and managed a portfolio of both collateralized commercial/residential debt and real property. Before co-founding the fund in 2004, Mark spent more than a decade in the Fortune 100 manufacturing and forest product sectors which culminated in profit and loss responsibility for a $600 million business unit. He also has extensive experience managing projects in Asia, Europe and South America.

Mark holds advanced degrees from Duke University (Master of Environmental Management) and Pepperdine University (Master of Business Administration).


Charlie Stuard

Charles (Charlie) Stuard is the Chief Revenue Officer.

Charlie served as Chief Sales and Marketing Officer for Upland Analytics before the merger with CRMa. Prior to joining Upland, Charlie served as Vice President of Commercial Banking with Genpact and was part of the Genpact acquisition of Third Pillar Systems in August of 2013. As Managing Director in charge of Sales and Account Management, Charlie helped build Third Pillar from its early days through its acquisition by Genpact. Earlier in his career, Charlie was a Commercial Lender and VP of Middle Market lending at Chemical Bank. After Business School, Charlie was a Management Consultant in Financial Services with Booz Allen and Hamilton and subsequent to that, he ran the Financial Services practice of Proxicom, Inc. (PXCM) working closely with companies like JPMorganChase and Merrill Lynch on ground breaking internet based technology solutions. During his career, Charlie has done consulting in Financial Services and/or technology with Citibank, Capital One, JPMorganChase, the IRS and many others.

Charlie has a Bachelor of Arts degree from Franklin and Marshall College, has studied at the London School of Economics and has an Master of Public and Private Management degree from the Yale School of Management.


Eric Rackley

Eric Rackley is the Chief Delivery Officer.

As Chief Delivery Officer with CRMa, Eric and his team are responsible for delivery of peerless financial modeling software and Due Diligence Services to our financial institution customers. Previously Eric was Vice President of Quantitative Modeling with CRMa, with primary responsibilities during his 9 years there related to credit modeling, stress testing, and due diligence work including Mergers, Acquisitions, Re-capitalizations and FDIC assisted loss share transactions. His due diligence experience with CRMa includes leading onsite credit review and modeling efforts for mergers, acquisitions, loss share transactions and recapitalization efforts. Additional duties with CRMa consist of Consulting Projects, Training, and providing functional expertise for product development efforts. In addition, Eric has consulted with hundreds of financial institutions on Credit Underwriting Policies & Procedures, Allowance for Loan Loss and Impairment decisions and Special Asset workout strategies.

Prior to joining CRMa Eric was Senior Manager of Reporting and Planning for Fidelity National Information Services, Inc. (FIS), the world’s largest global provider of banking and payments technologies. At Fidelity Eric lead efforts related to the financial integration of multiple acquisitions and was a project lead on a multi-million dollar implementation of Oracle Financials. Prior to his experience with FIS, Eric worked at Winn-Dixie Stores (WINN) where he oversaw the team of analysts responsible for the company’s PeopleSoft General Ledger and Financial Reporting Systems. Eric began his career at Guaranty National Bank of Tallahassee, where he worked in both Loan Operations and Credit Administration before taking the role of Interim Credit Administrator.

Eric holds a Bachelor of Arts degree in Economics from Florida State University with a minor in Political Science.


Jeff Hall

Jeff Hall is Senior Vice President - Quantitative Products.

Jeff was the lead developer and architect of the Allowance and Loss Projection models that have been used successfully in over 300+ due diligences since 2007. Jeff’s been with the company for 11 years and brings a unique blend of credit knowledge and quantitative analysis to bear against the problems facing the industry and CRMa clients today. Jeff has led hundreds of loan reviews and due diligence engagements for our clients.

Jeff is also the creator of the CRMA Toolbar underwriting package and assisted in the development of Credit Leader. Prior to his time with the company, he worked for a small community Bank in Tallahassee for 7 years where he began as a teller and worked his way up to Credit Officer, gaining practical hands on experience and an appreciation and deep knowledge of the challenges of community banking.

Jeff received his Bachelor of Science degree in Economics and Mathematics from Florida State University where he studied Economics and Mathematics.


Dan Ayscue

Dan Ayscue is Senior Vice President - Sales.

Dan’s responsibilities include CRMa sales and management of the CRMa Loan Review business. Prior to joining CRMa, Dan served as Chief Credit Officer, Chief Financial Officer and President / Chief Executive Officer for Alliance Bank and Trust between the years of 2004 and 2013. Dan was instrumental in the organizational and start-up phase of the Bank as well as secondary capital offerings.

Dan began his career at BB&T where he completed the Commercial Credit Training program in 1990. He then served as Vice President of Commercial Lending for BB&T Financial, in Charlotte NC. As a commercial development officer, Dan was responsible for the development and management of a commercial portfolio within the greater Charlotte metropolitan area. Subsequent to that, Dan was a Group Vice President, Senior Lending Officer for Western North Carolina at SouthTrust Bank, where he oversaw all development and management of the commercial lending portfolio in Western NC.

In 2003, Dan joined the Corporate Lending Group of SouthTrust as Group Vice President, where he focused on the development and management of operating companies with revenues in excess of 50 million dollars. Dan received his Bachelor of Science degree in Business Administration with an emphasis on Banking from Appalachian State University in 1989, where he was ranked first in his major. Dan is a Graduate of the NC Commissioner of Banks Director Program and is a prior instructor at the NC School of Banking, Chapel Hill, NC.


Steven Price

Steve Price is Vice President - Credit Leader.

Steven's responsibilities include client delivery and product planning for the full CRMa Credit Leader Suite. The CRMa Credit Leader Suite is composed of the web-based Credit Leader loan risk grading software, web-based Credit Policy Manual, Toolbar underwriting package and Reporting Portal.

Previously, Steven was an associate with CRMa where he focused on the development and maintenance of loan policy manuals and CRMa Toolbar training. He also has experience as a documentation specialist within the loan review function.

Steven's career began with CRMa in June of 2004. Since that time Steven has participated in over 200 loan reviews and due diligences, including the presentation of findings to executive management and the Board of Directors. In addition to serving in the loan review function, Steven consults with client banks to define and develop lending policies and underwriting guidelines, and provides training to facilitate the implementation of CRMa's policy manual, analytical tools and Credit Leader, CRMa's menu-driven underwriting program.

Steven received his Bachelor of Science in Business Administration degree with a concentration in Organizational Management from East Carolina University in 2003. Subsequent to undergraduate studies, Steven attended Meredith College's graduate program where he received his Bar Association accredited Paralegal Certification. He is a former North Carolina Certified Paralegal.